![\"ferrari_title\"](\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/36\/2013\/07\/05083411\/ferrari_title.jpg\")
<\/a><\/p>\nAlex Moiseev, Kaspersky Lab Managing director, Europe (a part-time racer himself), and Eugene Kaspersky told journalists about this important partnership. Between handshakes with the Ferrari newcomer, Kamui Kobayashi, and the race itself, the Kaspersky Lab founder shared his experience about working with the famous Italians.<\/p>\n
\u201cFerrari \u2013 are a very honest partner. When we first contacted them, they told us, \u201cHey, you have no experience in motorsport at all! Let\u2019s develop our partnership gradually. Let\u2019s start with small sponsor package, so you can measure its effectiveness. If you like it \u2013 we will expand it. If you don\u2019t \u2013 we will help to minimize loss,\u201d \u2013 recalls Kaspersky.<\/p>\n
It began four years ago; we\u2019ve enjoyed our partnership with Ferrari and are constantly developing it. You can see Kaspersky logo on Scuderia Ferrari racecars, suits and helmets. And we are proud of Ferrari\u2019s choice of Kaspersky Lab products to protect their computers in their factory and paddocks. Alex Moiseev stresses that Ferrari\u2019s choice has no connection with the sponsorship story. \u201cFerrari\u2019s technical director is very particular and considers no marketing incentives. For example, Ferrari\u2019s sponsor from the logistics world is not Ferrari\u2019s logistic supplier. So they have chosen our protection because of its quality.\u201d Eugene Kaspersky added, that the benefit of Ferrari choosing Kaspersky was the company\u2019s ability to produce tailor-made versions of a protection solution without sacrificing update speed and ease.<\/p>\n
Journalists bombarded Eugene and Alex with questions. Do you want to support other motorsport events? Are you going to invest in local, Russian F1 drivers? Do you plan to sponsor other F1 teams? \u201cFormula 1 rules don\u2019t prohibit multiple team sponsorships, but we don\u2019t plan to do that. We are with Ferrari and only Ferrari,\u201d replied Moiseev as he ran off to warm up his car for the Ferrari 458 Challenge. \u201cEach of our sponsorship projects is unique. The Commonwealth Antarctic Expedition by seven women, the Jackie Chan concert in Beijing, the Scuderia Ferrari partnership \u2013 they\u2019re all wildly different. And our next project will be very special as well,\u201d added Kaspersky.\u00a0 The company is willing to help promising young racers, but it is very targeted support. Formula 1 and Kaspersky Lab are still waiting for such a hero to come along.<\/p>\n