Tandem wheelie: Kaspersky becomes sponsor of Aprilia Racing and partners with Piaggio Group
Kaspersky has become a sponsor of Aprilia Racing – one of the most successful teams in motorcycle racing history.
The cybersecurity company’s logos will be placed on the team’s bikes for the entire 2021 season, starting with the first race in Qatar on March 28. The sponsorship comes as part of Kaspersky’s partnership with Aprilia’s parent company Piaggio Group - Europe’s largest scooter and motorcycle manufacturer.
This new sponsorship adds to the cybersecurity vendor’s contribution to motorsport. Kaspersky has been a long-time supporter of talented racers, who the company helps to reach their full potential. The global list of athletes, supported by Kaspersky, includes the first female Emirati racing driver Amna Al Qubaisi, as well as Formula One racer Antonio Giovinazzi.
“Kaspersky is committed to securing the technological progress of the mobility industry and to the development of motorsports. Despite working in different sectors to Piaggio Group and Aprilia, we share the same values of constant improvement, innovation and becoming the best at what we do. I’m sure our partnership will be beneficial for the whole mobility, automotive and motorbike community,” says Alexander Moiseev, CBO of Kaspersky.
Aprilia Racing is the most advanced technological expression of the Piaggio Group – it has won an astonishing 54 world titles, including 28 since the Noale-based manufacturer joined the Piaggio Group in 2005. From its inception, Aprilia Racing has been an extraordinary breeding ground for new talent.
“It is a great honor to have Kaspersky’s name on the Aprilia RS-GP livery this year. Our new partner is a successful name in motorsport and we are sure that MotoGP will represent a wonderful new challenge in this realm. Together, we will be able to enhance talents and honor the true spirit of racing, as both Kaspersky and Aprilia Racing have been able to demonstrate in the course of their history,” says Massimo Rivola, CEO of Aprilia Racing.
The sponsorship of Aprilia is part of Kaspersky’s new partnership with Piaggio Group, which gives one of the world leaders in motorcycle production access to the IT company's time-proven expertise and the ability to securely use the best of what technology can offer. Kaspersky has long been a household name in automotive cybersecurity - for over a decade it has worked with renowned vehicle manufacturers, as well as developers of connected components.
About Piaggio Group
Established in 1884, the Piaggio Group is Europe’s largest scooter and motorcycle manufacturer and one of the world leaders in its sector. Today the Piaggio Group has three separate business arms: Two-Wheelers (Aprilia, Moto Guzzi, Vespa and Piaggio), Light Commercial Vehicles and the Robotics Division. The Piaggio Group has six industrial sites worldwide and four R&D centers. In the last few years, the Piaggio Group has been implementing an intensive international expansion program, to become a world player in its field today. The Group has achieved outstanding results in sport: 103 world championship titles with Aprilia, Moto Guzzi, Gilera and Derbi. Learn more at www.piaggiogroup.com.
About Aprilia Racing
Aprilia Racing is the most advanced technological expression of the Piaggio Group and one of the most victorious brands in motorcycle history, having won an astonishing 54 world titles in its young career. These are championship wreaths that Aprilia has won from 1992 to the present, 28 achieved since - in 2005 - the Manufacturer from Noale joined the Piaggio Group. From its inception, Aprilia Racing has represented an extraordinary forge for new talent. Astride the bikes from Noale, almost all the riders who have made history in motorcycle racing in recent decades have made their début, raced and won. These include Max Biaggi, Loris Capirossi, Valentino Rossi, Jorge Lorenzo, Casey Stoner, as well as Manuel Poggiali, Marco Simoncelli, Alvaro Bautista and, with the Derbi brand, a very young Marc Marquez. Learn more at www.aprilia.com.
Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 250,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.