
How Internet ads work, part 2
In the previous installment of our series about online advertising, we gave a definition of the players involved in digital marketing and a brief description of the payment models used
2 articles
In the previous installment of our series about online advertising, we gave a definition of the players involved in digital marketing and a brief description of the payment models used
For centuries, advertising was fundamentally unidirectional. A company blasted out advertising and the public — actually, not a very predictable portion of the public — received it. That’s still the