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14 articles

How Internet ads work, part 2

In the previous installment of our series about online advertising, we gave a definition of the players involved in digital marketing and a brief description of the payment models used

How Internet ads work

For centuries, advertising was fundamentally unidirectional. A company blasted out advertising and the public — actually, not a very predictable portion of the public — received it. That’s still the

What is Malvertising?

Malvertising is an ambiguous term referring to malicious online advertisements; some cause malware infection while others track user behavior.