The Olympic Games are more than just a massive celebration of sports; they’re a high-stakes business. Officially, the projected economic impact of the Winter Games — which kicked off on February 6 in Italy — is estimated at 5.3 billion euros. A lion’s share of that revenue is expected to come from fans flocking in from around the globe, with over 2.5 million tourists predicted to visit Italy. Meanwhile, those staying home are tuning in via TV and streaming. According to the platforms, viewership ratings are already hitting their highest peaks since 2014.

But while athletes are grinding for medals and the world is glued to every triumph and heartbreak, a different set of “competitors” has entered the arena to capitalize on the hype and the trust of eager fans. Cyberscammers of all stripes have joined an illegal race for the gold, knowing full well that a frenzy is a fraudster’s best friend.

Kaspersky experts have tracked numerous fraudulent schemes targeting fans during these Winter Games. Here is how to avoid frustration in the form of fake tickets, non-existent merch, and shady streams, so you can keep your cash and personal data safe.

Tickets to nowhere

The most popular scam on this year’s circuit is the sale of non-existent tickets. Usually, there are far fewer seats at the rinks and slopes than there are fans dying to see the main events. In a supply-and-demand crunch, people scramble for any chance to snag those coveted passes, and that’s when phishing sites — clones of official vendors — come to the “rescue”. Using these, bad actors fish for fans’ payment details to either resell them on the dark web or drain their accounts immediately.

This is what a fraudulent site selling fake Olympic tickets looks like

Remember: tickets for any Olympic event are sold only through the authorized Olympic platform or its listed partners. Any third-party site or seller outside the official channel is a scammer. We’re putting that play in the penalty box!

A fake goalie mitt, a counterfeit stick…

Dreaming of a Sydney Sweeney — sorry, Sidney Crosby — jersey? Or maybe you want a tracksuit with the official Games logo? Scammers have already set up dozens of fake online stores just for you! To pull off the heist, they use official logos, convincing photos, and padded rave reviews. You pay, and in return, you get… well, nothing but a transaction alert and your card info stolen.

I want my Olympic TV!

What if you prefer watching the action from the comfort of your couch rather than trekking from stadium to stadium, but you’re not exactly thrilled about paying for a pricey streaming subscription? Maybe there’s a free stream out there?

Sure thing! Five seconds of searching and your screen is flooded with dozens of “cheap”, “exclusive”, or even “free” live streams. They’ve got everything from figure skating to curling. But there’s a catch: for some reason — even though it’s supposedly free — a pop-up appears asking for your credit card details.

You type them in, hit “Play”, but instead of the long-awaited free skate program, you end up on a webcam ad site or somewhere even sketchier. The result: no show for you. At best, you were just used for traffic arbitrage; at worst, they now have access to your bank account. Either way, it’s a major bummer.

Defensive tactics

Scammers have been playing sports fans for years, and their payday depends entirely on how well they can mimic official portals. To stay safe, fans should mount a tiered defense: install reliable security software to block phishing, keep a sharp eye on every URL you visit, and if something feels even slightly off, never, ever enter your personal or payment info.

• Stick to authorized channels for tickets. Steer clear of third-party resellers and always double-check info on the official Olympic website.
• Use legitimate streaming services. Read the reviews and don’t hand over your credit card details to unverified sites.
• Be wary of Olympic merch and gift vendors. Don’t get baited by “exclusive” offers or massive discounts from unknown stores. Only buy from official retail partners.
• Avoid links in emails, direct messages, texts, or ads offering free tickets, streams, promo codes, or prize giveaways.
• Deploy a robust security solution. For instance, Kaspersky Premium automatically shuts down phishing attempts and blocks dangerous websites, malicious ads, and credit card skimmers in real time.

Want to see how sports fans were targeted in the past? Check out our previous posts:

• Summer scams in Paris
• How to watch soccer safely
• Soccer Cyberthreats